The Challenge
A rather dated-looking product that was too closely aligned to the mass market Norwich Union (NU) brand.
Our Solution
High end products need to appeal to lifestyle, not just a bank balance.
A new name ‘Distinct’ set slightly apart from the main NU brand. And a new identity/positioning using modern, elegant, lifestyle objects as a subtle reflection of our audiences’ lifestyle, cueing style and elitism.
Take a look at our latest online banner ads here
