The challenge
To increase both exhibitor and buyer numbers at the
annual Earl's Court interiors show and increase awareness of Pulse's
support for new designers and fresh ideas.
Our solution
Highlighting sector-specific new products amongst a
wall of neutral white objects, to reinforce the tagline 'spot something
different'. This allowed us to create bespoke mailers and show guide
front covers aimed at different buyers, and colour-code areas of the
show itself to simplify navigation.
